Challenge
The hemodialysis dialysis industry has experienced very little innovation over a prolonged period of time with large incumbents dominating the space. Quanta Dialysis Technologies has disrupted a stagnant industry with innovative technology to meet patients where they are. Our challenge was to create a portfolio of marketing materials to reach multiple stakeholders with various needs at each stage of care, to help Quanta effectively establish its market position.
 
Result
We worked with Quanta through a series of exercises to define and address stakeholder pain points along the continuum of care. One of our efforts focused on refreshing the Quanta brand by adding new elements to the existing design to further develop the Company’s brand identify. With these outputs we developed a large breadth of high-impact marketing deliverables to increase brand awareness and drive higher engagement across various stakeholders.
 
Deliverables included the development of patient aids, clinical infographics, sales brochures, and the creation of multi-media content used for sales enablement tools, and end-user simulation training.