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We conducted extensive market research with more than 300 diabetics to inform our approach with messaging, positioning, and visuals.
The result was the development of an e-commerce website that married simple, yet compelling visuals and consumer-friendly messaging with clinical insights targeted to both patients and clinicians. Because Neodyne was creating an entirely new product category, weaving in education about the problem, the way in which the product is used and the benefits were critical to driving greater understanding, awareness, and ultimately product adoption.
The new branding and messaging we established were used to create a number of other marketing assets to support the launch of the device.
Neodyne, an innovative tissue repair device manufacturer, was preparing to launch a brand-new product that represents an entirely new diabetes treatment category.
Branding & Strategy
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