Challenge

MedTech Color (MTC) is a prominent nonprofit organization that aims to advance the representation of persons of color in the medical device industry. MTC engaged Match Health Collective (MHC) to rebrand its cornerstone event, the annual Pitch Competition, and develop a range of marketing collateral to promote the event.

Results

Match Health successfully created and implemented a robust rebranding effort that encompassed the development of new social media assets, short—and long-form videos, event materials such as a program, press release, and numerous presentations. The impact of these materials resulted in MTC’s ability to promote the event and generate a larger number of applicants, supporters, and sponsors.