Challenge

BrioHealth Solutions is at the forefront of innovation with the development of its BrioVAD™ System, a Left Ventricular Assist Device poised to make a substantial impact in treating advanced heart failure. The Company, formerly CH Biomedical, engaged Match Health Collective (MHC) to create a comprehensive rebranding strategy, undergo a renaming exercise and develop a digital footprint as it expanded into the US market.

Results

Match Health successfully crafted and implemented a robust rebranding strategy that encompassed the creation of a new company name, clear and impactful messaging, a distinctive visual identity and corporate website. All of these were aligned with the company’s mission and target market. The results of this project established a foundation for all of BrioHealth’s future marketing initiatives, ensuring a consistent and compelling brand experience.